Meet the Team
Project Manager and designer of the gaming controller.
Brand Identity Developer and designer of gaming console unit.
Creative Director and designer of the gaming headset.
Graphic Design Lead and designer of the gaming speakers.
Mapping the Market
We conducted targeted market research to identify opportunities and gaps in the high-end gaming market, focusing on the unique expectations of luxury consumers. To ensure a cohesive design language throughout the project, we created a design board as a reference for consistency across all components.
Our Ideation Process
We structured a clear plan for tackling our individual components. First, we created "layout pages," sketching initial designs—exploring form, materials, and functionality on paper. Next, we gathered in the studio to review and critique each other’s work. This collaborative process was invaluable, as we highlighted what worked, challenged each other’s ideas, and ultimately selected two key concepts to pursue. By borrowing elements from one another’s designs, we were able to enhance the final outcome, incorporating small but impactful details into our own components.
Working in Sync
Through regular discussions, we each chose our design direction and continued to develop our concepts. We maintained weekly action logs to track our progress, setting agendas for meetings and outlining tasks for the following week. As we refined the forms on paper, we presented our nearly finalised concepts in person, ensuring we were aligned. This collaborative approach gave us confidence that our visual language worked cohesively with the B&O brand, keeping everyone on the same page throughout the process.
Shaping Comfort
Ergonomics were key to my design, and while it looked good on paper, it needed real-world testing. I followed a cycle of testing, validating, and iterating—printing numerous versions of the handle, adjusting button placement, and creating block models. Testing with friends around the studio and my teammates provided invaluable feedback. This process allowed me to continually refine the design until I achieved a form that felt comfortable and natural in the hand.
Polished and Tested
The final prototypes embodied the aesthetic identity our team had cultivated while seamlessly integrating the essential functional features. Utilising standard components and 3D printing technology, the prototypes delivered tactile button, joystick, and trigger feedback—key elements in evaluating the overall ergonomic experience. This final iteration not only reflected our design vision but also ensured the controller felt intuitive and responsive in hand.
